Gearbox boss Randy Pitchford signed off on it and work began. Usually we just try to find a creative nest egg to start from.”įor the first Borderlands 2 DLC, Captain Scarlett and Her Pirate’s Booty, the idea actually started with a story that would include proper, seafaring pirates. The first three did start with that conversation, and that’s the boring part. Wardwell waves away the joke and continues. “Each DLC started differently. “I think a partner walks into somebody’s office and says, ‘Let’s make a DLC!'” senior producer Mike Wardwell tells Digital Trends, eliciting a chorus of knowing chuckles in a room filled with some of the key design leads on Borderlands DLC. It typically starts at the foundational level with a conversation. For the folks at Gearbox, there isn’t a fully codified process, no secret formula that the team sticks to every time. To an outsider, it’s some magnificent blend of technical skill, creativity, and raw, unadulterated magic that breathes life into the $10 story add-ons that have been expanding the world of Pandora since the first Borderlands. If we’re entertained, we feel like the customer will be entertained. We’re making this with us as the audience. More than half of the almost $150 million in the first-quarter revenues came from digital releases, and most of that was Borderlands 2 content. In fact, earnings from the add-on content released so far for Borderlands 2 accounted for the largest chunk of 2K’s parent Take-Two Interactive’s first quarter income.
The publisher’s latest earnings call confirmed that nearly 7 million copies have sold-in to retail thus far, a pace that puts the game on track to become the highest-selling release in 2K’s history. It’s a perfect recipe, to the point that it’s propelled much of 2K financial success since the Septemlaunch of Borderlands 2. That’s all a product of the creative vision fueling it, an interactive experience that is unequivocally created by gamers, for gamers. All manner of seemingly unrelated fictions mash together elegantly in the game’s colorful co-op landscape. Gearbox Software’s malleable world of Pandora amounts to one big, loving riff on geek culture. There’s nothing in gaming that’s quite like Borderlands. Share Borderlands 2 has continued to offer game add-ons infused with the personality of its developers ever since it was originally launched on September 18, 2012
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